Hello! I’m Grace. I am a UX Researcher. I am a naturally curious person, more so about human nature and its complexities such as motivations, intentions behind actions, and the force that drives people toward their “why”. 

I am creative and driven with a strong background in brand management and marketing strategy, backed by my education and experience in developmental psychology. 

I am passionate about providing better user experiences for clients. My motivation is to create data-driven, enjoyable, and intuitive user experiences. I approach each project from a critical point of view, rooted in synthesized research-based analysis and user-centric compassion.

My empathy combined with my curiosity and understanding of human nature is my biggest value as a researcher.